Lead Qualification

Score every visitor. Route only the winners.

AI-powered lead scoring that separates buyers from browsers — and pipes hot ones straight to your team.

Custom qualification flows that score intent in real time and hand qualified leads to sales with the full context attached.

app.celonis-ai.app / leads
Qualified today
24+38%
Avg score
72+4
Routed to sales
9+3
Lead
Company
Score
Status
NNora K.
Aperture
94
Hot
DDiego M.
Novacore
81
Warm
PPriya S.
Loop Retail
76
Warm
TTom R.
Freelancer
32
Cold
Nora K. just qualified (94)
Routed to Alex · Slack ping sent
Overview

The whole flow.

Lead Qualification uses a scoring engine trained on your definition of a good-fit lead. It asks the right questions, enriches with firmographic data, and only pings your team when the score clears your threshold.

Business value

Teams cut their SDR workload in half while doubling the volume of sales-qualified leads that actually convert.

01
Define the ICP

Set the signals that matter — company size, budget, use case.

02
AI qualifies naturally

Questions come embedded in the conversation, not as a form.

03
Route the winners

Slack ping, CRM sync, calendar booking — instantly.

Benefits

Why teams choose it.

Real-time scoring

Intent updates with every message.

Custom criteria

Your ICP, your rules.

Native enrichment

Firmographic data attached automatically.

Instant routing

Slack, email or CRM — pick your channel.

Calendar handoff

Hot leads book directly into your calendar.

Full audit trail

See exactly why a lead was scored the way it was.

Use cases

Built for real teams.

B2B SaaS

Filter enterprise from freemium before sales sees them.

High-ticket DTC

Book concierge calls only for high-intent buyers.

Agencies

Auto-disqualify leads outside your engagement minimum.

Real estate

Match inquiries to agents by neighborhood and budget.

FAQ

Frequently asked questions.

Everything you need to know about credits, features, security and support. Can't find an answer? Talk to us.

We ingest your website, product catalog, docs and any files you upload, then fine-tune a large language model on top of that context. When a visitor asks a question, the assistant retrieves the most relevant material and responds in your brand voice — usually in under two seconds.

Ready to sell in your sleep?

Join 8,000+ teams using Celonis to convert conversations into revenue.